Then I went to work at a Ford dealer, and five Ford dealers later I decided to open my own business.” “I went back to the dealer and he said ‘Too bad.’ So I went to night school to be an auto mechanic so I could fix it, and the Navy paid 75 percent of it. “Two days later, the engine spun a rod,” he said. Becoming an auto mechanic was not topmost on his mind until he bought a used Jeep with the last of his savings. They can be a pain sometimes, but it’s nice not having dead cars in the yards,” he said.Ī diver in the Navy, Ari said he knew he was going to need a trade when he got out. “We looked in town, we looked in Pecos, and the biggest draw here was the school and the covenants. “Of all the places we looked, we liked it best,” he said.
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They stayed for six years then moved to Eldorado, with no awareness that the two developments had been built by the same developers. “We bought a house in Rio Rancho in 1989 for $53,000.00,” Ari said. They looked in California, Phoenix and Nevada, but it was the low cost of living in Albuquerque (and the fact that Ari’s aunt and uncle still lived in Chimayo) that finally made their decision for them. She had grown up in New York State, north of Buffalo, and as a teenager had lived with her mother in New York City and then Brookline, outside of Boston she had never been outside the northeast. “We moved to the base in Virginia Beach, and then when he left the Navy, we drove all around the country looking for a place we wanted to live,” Tammy Gordon recalled. While on leave in Boston, a friend fixed him up on a blind date six months later they were married. That was my rebellion,” he said with a laugh. His unconventional upbringing had already left its mark, however. We moved there when I was 7 until I was about 13, then we moved to Boston,” he recalled. “We had dirt floors, no electricity, you know. He grew up in Chimayo in the 1970s, raised, he said, by hippie parents who moved to New Mexico to live off the land. If there’ s any truth to the old saw “round parents, square children,” then Ari Gordon, owner of Master Tech Auto Repair with his wife Tammy, might be a good example. Probably a Lincoln Town Car, because I love them. I feel that I’m a contributor, and that’s my biggest reward, and when I finally call it quits, I want to look back and say, I’ve served Santa Fe for 30, 40 years and we did a good job. Everyday that I come in I feel that I am not a parasite on Santa Fe. I’m already in the process of accomplishing it. What would you like to accomplish before you call it quits? This is our first year in business, so that is all we’ve done here for some time.ĭisneyland, because it is fun for the whole family. Where do you and your family go to have fun? My wife’ s name is Tammy, and she runs the front office, and we have two children, Connor, 2, and Koral, 6. So I enjoy working with people who are patient and who want to know about their cars. There are about 50 different things that can make a similar symptom. What can customers do to make your job easier?Ī really enjoyable customer is one who realizes that the job will take time. I like so many movies, but I guess Butch Cassidy and the Sundance Kid.
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What movie would you really like to see tonight? We want to rip them off by charging so much, but people don’ t understand that our hourly rates have to pay for the shop, equipment, heat and lease. What is the biggest misconception about auto repair shops?
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Customers are really thrilled when I can do that. You know, something that is worth next to nothing when it is brought in, and over a period of time, after doing the engine, transmission, brakes or steering, making it dependable. Taking an old work truck, like a late 1970’ s work truck, say used by construction guys or people in landscape, and making it dependable. So I went to Automotive Technical Institute in Virginia at night while I was in the Navy, and then rebuilt my Jeep engine.
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They said, “ Tough.” It was then that I realized I had bad karma with cars, and decided that I had better learn how to repair these things. Right after the Datsun, I bought a 1980 Jeep, and the day I drove it off the dealership lot, it had a knock in the engine, so I went back and told them I just spent everything I had on this car and it needed an engine. When did the love of cars first bite you?
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I was 20 when I bought a 1976 Datsun, and then later it blew the head gaskets. After working for several Ford dealerships in the area, Gordon decided that he had a better idea on how to run a customer satisfaction based business, so in December 1996, he opened Master Tech Auto Repair, and is very pleased with the results. He joined the Navy as a diver, and when honorably discharged, he and his wife moved to Rio Rancho in 1989.
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Ari Gordon was raised in Chimayo, and then moved to Boston when he was 14.